Lunchly

American snack food company

Lunchly are snack kits created and sold by Lunchly LLC. The brand is promoted and founded by YouTubers Olajide "KSI" Olatunji, Logan Paul, and Jimmy "MrBeast" Donaldson.[2] It is marketed as a healthier alternative to Kraft Heinz's Lunchables, and is positioned as a more expensive competitor.[3] The product line was announced on September 16, 2024.[4]

Lunchly
Lunchly "Fiesta Nachos"; nacho chips with queso blanco and salsa
Product typeSnack
OwnerLunchly LLC
Produced byMrBeast, Logan Paul, KSI
IntroducedSeptember 16, 2024; 2 months ago (2024-09-16)
Related brandsPrime, Feastables
Registered as a trademark inUnited States; May 16, 2024[1]
Ambassador(s)KSI
Logan Paul
MrBeast
Websitelunchly.com

Each box includes Prime and Feastables, preexisting popular products offered by the creators, along with three versions including turkey with cheese and crackers, nachos with salsa and cheese, or pizza.[5]

Health concern

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YouTuber Rosanna Pansino reviewed Lunchly in October 2024, she found mold growing on the cheese in a packet of "The Pizza" style.[6][7][8] After this, social media users claimed they found mold in their Lunchly packages.[9] The Food and Drug Administration had got over ten complaints about Lunchly, one consumer reported they had an illness linked to the product.[10]

References

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  1. "LUNCHLY Trademark Application of Lunchly LLC - Serial Number 98554044". trademarks.justia.com. Retrieved 24 September 2024.
  2. Valinsky, Jordan (2024-09-17). "Logan Paul and MrBeast have a Lunchables competitor that they say is healthy". CNN. Retrieved 2024-09-22.
  3. Weprin, Alex (2024-09-16). "MrBeast and Logan Paul Team Up to Launch Competitor to Lunchables". The Hollywood Reporter. Retrieved 2024-09-22.
  4. Lunchly. "LUNCHLY™ | Lunchtime Fuel, Reimagined". Lunchly. Retrieved 2024-11-19.
  5. Roeloffs, Mary (2024-09-16). "MrBeast, Logan Paul And KSI Launch Lunchables Competitor 'Lunchly'—Here's What To Know". Forbes. Retrieved 2024-09-22.
  6. Taylor, Josh (October 20, 2024). "Rosanna Pansino claims she found "disgusting" mold in Lunchly meal". Dexerto. Retrieved October 21, 2024.
  7. Art, Pop Culture & (2024-10-20). "Rosanna Pansino calls Lunchly disgusting after finding mold in cheese product". The Express Tribune. Retrieved 2024-10-21.
  8. Gach, Ethan (2024-10-21). "YouTuber Finds Moldy Cheese In Mr Beast's Lunchables Knockoff". Kotaku. Retrieved 2024-10-27.
  9. Troughton, James (2024-10-23). "MrBeast Rep Responds To Claims Of Mold Found In Lunchly: "Consider The Source"". The Gamer. Retrieved 2024-10-27.
  10. Zhan, Jennifer (October 25, 2024). "MrBeast Accused of Selling Moldy Meals to Kids". Vulture. Retrieved October 25, 2024.