Maffick

Russian state-backed media company

Maffick LLC is a digital media company based in Los Angeles, California. It has been labelled a Russian-backed entity due to its connections to Maffick Media GmbH, which was owned by RT.[1]

Maffick LLC
IndustryDigital media
PredecessorMaffick Media GmbH
FoundedJuly 2019 in Los Angeles, California
Headquarters2917 W Temple St. suite 102, Los Angeles, California
OwnerAnissa Naouai
Websitehttps://wearemaffick.com/#home

On February 28, 2022, CEO Anissa Naouai terminated Maffick's service agreement with RT following the 2022 Russian invasion of Ukraine.[2]

Brands change

According to CNN, Maffick "videos are generally critical of U.S. foreign policy and the mainstream American media, while largely avoiding criticism of the Russian government."[3] Its content is aimed at American millennials.[4]

The company runs three main brands: In the Now (ITN), Wasted-ED, and Soapbox.[5] By mid-2018, In The Now had three million likes on Facebook;[6] by mid-2020, it had five million followers.[7][8]

References change

  1. "Facebook Sued Over 'Russia State-Controlled Media' Label". www.mediapost.com. Archived from the original on October 1, 2020. Retrieved November 3, 2020.
  2. Buckby, Jack (March 9, 2022). "Putin's Propaganda Arm Is Toast: Russia Today (RT) Is Dying". 19fortyfive.com. Retrieved April 29, 2022.
  3. Griffin, Drew; Devine, Curt; Shubert, Atika (February 16, 2019). "Russia is backing a viral video company aimed at American millennials". CNN. Archived from the original on January 27, 2021. Retrieved January 25, 2021.
  4. Villasanta, Arthur (November 15, 2020). "Russia's RT Slams Facebook For Suspending Anti-US, Pro-Kremlin Viral Video Channels". International Business Times. Archived from the original on January 30, 2021. Retrieved January 25, 2021.
  5. "Welcome to wearemaffick.com". wearemaffick.com. Archived from the original on November 1, 2020. Retrieved November 2, 2020.
  6. Binder, Matt (July 30, 2020). "Facebook sued by news media outlet over 'Russia state-controlled' label". Mashable. Archived from the original on February 1, 2021. Retrieved January 25, 2021.
  7. Foer, Story by Franklin. "Putin Is Well on His Way to Stealing the Next Election". The Atlantic. ISSN 1072-7825. Archived from the original on November 1, 2020. Retrieved March 7, 2021.

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