Promotion means spreading information about an product, service or issue.
Promotional activity generally involves a company spreading knowledge about it's brand, products, or service to generate demand, build a following, raise awareness, or build loyalty. Many of these activities taking place simultaneously, and including channels such as: Social Media, Direct Mail, Print, and Television.
- Publicity and public relations
Promotion for marketing includes additionally:
- Personal selling
- Non-personal selling
- Sales promotion
- Direct selling
- Refer a friend
- Loyalty bonus
- Product placement
Promotion can also happen when a marketing company is providing discounts and coupons to customers to create brand awareness.
Promotion is different from advertising in that