specific effort to promote a product or service

Promotion means spreading information about an product, service or issue.

Promotional activity generally involves a company spreading knowledge about its brand, products, or service to generate demand, build a following, raise awareness, or build loyalty. Many of these activities taking place simultaneously, and including channels such as: Social Media, Direct Mail, Print, and Television.

Promotion as part of marketing means spreading information about a product, product line, brand, or company. Promotion includes:

  • Publicity and public relations
  • Advertising

Promotion for marketing includes additionally:

  • Personal selling
  • Non-personal selling
  • Sales promotion
  • Tradeshows
  • Direct selling
  • Refer a friend
  • Loyalty bonus
  • Product placement

Promotion can also happen when a marketing company is providing discounts and coupons to customers to create brand awareness.


  1. Clifford, Stephanie (July 22, 2008). "A Product's Place Is on the Set". Advertising (editorial). The New York Times. Retrieved 2008-11-22.[permanent dead link]