+Beryll
+Beryll is a company that makes luxury goods and fashion accessories. The company is based in Los Angeles, California, United States.[1] It is mostly known for making designer sunglasses and other items like clothes. +Beryll has a main store in Santa Monica, and its products are sold in more than 500 stores.[1]
 | |
| Company type | Private |
|---|---|
| Industry | Fashion accessories |
| Founded | Santa Monica, California, United States (2006) |
| Founder | Sigmar Berg |
Number of locations | 500+ outlets |
Key people | Sigmar Berg – Chief Designer |
| Products | Luxury goods, designer sunglasses |
| Website | beryll |
History
change+Beryll was started in 2006 by Sigmar Berg, an artist from Austria. He is a painter, photographer, and fashion designer. Berg moved to Los Angeles and started designing accessories in his studio in Santa Monica.[2] He was first trained as an architect,[3] and then began making handmade sunglasses for his brand. Later, the company made other items like jewelry, handbags, boots,[1] belts, hats, scarves, and leather vests.[4]
Sigmar Berg's work is influenced by his European background and the Bauhaus style of architecture.[4] His products are often unisex and also have a Southern California style.[4] The products are made by skilled workers.[3]
+Beryll’s main store is in Santa Monica, California. The store used to be by appointment only,[1] but it later opened to the public.[5] The brand is sold in over 500 stores,[4] including Henri Bendel, Maxfield, Barney's, and Fred Segal.[1]
According to the company, many famous people have worn +Beryll products. Some of these people are Angelina Jolie, Brad Pitt, David LaChapelle, Drew Barrymore, Lenny Kravitz, Katie Holmes, Kevin Dillon,[1] Steven Tyler, Robert De Niro, Kim Basinger, Nicolas Cage, and others.[5] Kristin Cavallari wore the Beryll "Air" sunglasses on The Hills in Season 6, Episode 1.[6] Other sunglasses have been worn by Sarah Jessica Parker, Anna Paquin,[4] Sharon Stone, and Demi Moore.[7]
References
change- ↑ 1.0 1.1 1.2 1.3 1.4 1.5 Wilson, Stevie (February 10, 2010). "Celeb Style Spotting: New +Beryll Crystal Sunglasses Are a Celeb FAVE!!". L.A. Story. Retrieved October 2, 2024.
- ↑ Farabee, Mindy (June 5, 2008). "Sigmar Berg at Ambrogi-Castanier Gallery: Developing a different perspective". Los Angeles Times. Retrieved October 2, 2024.
- ↑ 3.0 3.1 Harding, Jack (July 7, 2012). "Beryll". Oh Wow You Wore That. Archived from the original on December 3, 2013. Retrieved October 2, 2024.
- ↑ 4.0 4.1 4.2 4.3 4.4 Loftus, Karen (February 27, 2012). "Beryll: Bauhaus Influenced Sunglasses". Societe Perrier. Archived from the original on April 11, 2013. Retrieved October 2, 2024.
- ↑ 5.0 5.1 "+Beryll Opens First Flagship Store". Luxe In A City: Curated Luxury. Archived from the original on June 25, 2012. Retrieved October 2, 2024.
- ↑ "Kristin Cavallari Sunglasses". Celebrity Sunglasses Finder. Archived from the original on March 28, 2013. Retrieved October 2, 2024.
- ↑ "Veronica's Vacation Gear: Beryll's Kelly Sunglasses". Travel Expert.com – California. Archived from the original on April 10, 2013. Retrieved October 2, 2024.