Arriva Max

Arriva Max
	Arriva Yorkshire Alexander Dennis Enviro400 at Wakefield bus station in April 2015
Parent	Arriva
Founded	September 2014
Service type	Premium bus
Routes	13 (October 2022)
Fleet	Mercedes-Benz Citaro; VDL DB300/Wright Gemini 2; Scania OmniCity; Alexander Dennis Enviro400; Wright StreetLite; Volvo B9TL; VDL SB200/Wright Pulsar
Operator	Arriva Buses Wales; Arriva North East; Arriva Shires & Essex; Arriva Southern Counties; Arriva Yorkshire

Arriva Max was a premium brand used by different Arriva bus companies in the United Kingdom.

History

In September 2014, Arriva launched the Max brand on two routes: Arriva North East's X10 and X11 from Newcastle to Blyth.^[1]^[2]^[3]

In 2015, Arriva Buses Wales, Arriva Shires & Essex and Arriva Southern Counties's routes were given the Max brand. Arriva North East and Arriva Yorkshire added more routes to the Max brand.^[4]^[5]^[6]^[7]^[8]^[9]

In 2022, Arriva started to remove the Max brand, the buses were painted into the normal Arriva livery or they were replaced with new buses.

As of July 2024, there were 8 Arriva Max routes.

VDL DB300 with Wright Gemini bodywork, with Max branding

Volvo B7TL with Alexander ALX400 bodywork with Max branding

5 - Southend to Basildon,^[10] withdrawn in September 2016 due to a lack of patronage, existing First Essex routes replaced it^[11]^[12]
34/35 - Guildford to Camberley via Westfield, Mayford and Sutton Green, Upgraded to Arriva Sapphire.

X1 - Darlington to Crook via Bishop Auckland, removed from the MAX brand with buses now carrying the Arriva logo in its place.
X7/X8 - Newcastle to Blyth via Quorum Business Park, removed from the MAX brand with buses now carrying the Arriva logo in its place.
X9/X10/X11 - Newcastle to Blyth via Cramlington, removed from the MAX brand with buses now carrying the Arriva logo in its place.
X14 - Newcastle to Thropton via Morpeth, removed from the MAX brand following delivery of new buses in the standard livery.
X15/X18 - Newcastle to Berwick via Morpeth and Alnwick, removed from the MAX brand following delivery of new buses in the standard livery.
X16 - Newcastle to Kirkhill Estate via Morpeth, withdrawn and replaced in part by an extended route 2.
X20 - Newcastle to Alnwick via Ashington, removed from the MAX brand following delivery of new buses in the standard livery.
X67 - Darlington to Middlesbrough, withdrawn and replaced with revised route X66.
X93/X94 - Middlesbrough to Scarborough via Whitby, removed from the MAX brand following refurbishment and rebrand of existing vehicles and is now a part of the sapphire brand.
308 - Newcastle to Blyth, following a change in vehicle allocation, the initial vehicles (Wright Gemini 2-bodied Volvo B5LHs) were transferred to Arriva Yorkshire, in return for unrefurbished Wright Gemini 2-bodied VDL DB300s which were later refurbished to the new standard Arriva livery and specification.

Max branded buses had leather seats, free WiFi and a different livery, some also had charging points, some buses also had air conditioning.

Arriva Herts & Essex used Mercedes-Benz Citaros

Arriva Buses Wales used VDL SB200s with Wright Pulsar bodywork.