Multilevel marketing

marketing strategy in which the sales force is compensated not only for sales they generate, but also for the sales of the other salespeople that they recruit

Multilevel marketing is a marketing strategy. In normal marketing, salespeople get revenue which is based on their sales. In multilevel marketing, there are also rewards for recruiting new salespeople. Multilevel marketing has also been called network marketing, and referral marketing. Depending on the details, the difference between multilevel marketing and a pyramid scheme can be very small.