Quaker Oats Company

American food conglomerate

The Quaker Oats Company is an American food division business headquarted in Chicago. Quaker's products include, oatmeal, cereal, and granola bars. Since 2001, Quaker Oats Company is owned by PepsiCo, Inc..

Quaker Oats Company
Operating Division
IndustryFood
Founded1901
Headquarters,
Key people
Robert S. Morrison, CEO
ParentPepsiCo, Inc.
WebsiteQuakerOats.com

HistoryEdit

 
1905 advertising magazine of Quaker Oats

Quaker Oats was founded in 1901 as the four oat mills merged:

  • The Quaker Mill Company of Ravenna, Ohio
  • A cereal mill in Cedar Rapids, Iowa
  • The German Mills American Oatmeal Company
  • The Rob Lewis & Co. American Oats and Barley Oatmeal Corporation.

In 1969 Quaker got Fisher-Price, a toy business. Fisher-Price stopped being owned by Quaker in 1991.

In 1983, Quaker bought Stokely-Van Camp, Incorporated. The company makes Gatorade.[1]

In 1994, Quaker bought Snapple for $1.7 billion. Quaker sold it to Triarc in 1997 for $300 million.[2]

In August 2001, Quaker was bought out by Pepsico because Pepsi wanted to own Gatorade and be in the sports beverage market.

Since the late 1980s, actor Wilford Brimley has appeared in television commercials.

United States BrandsEdit

The brands in the United States:

Breakfast cerealsEdit

  • Cap'n Crunch
  • Life
  • Quisp
  • Mother's Natural Foods
  • Quaker 100% Natural Granola
  • Kretschmer Wheat Germ
  • Muffets
  • Quaker Oatmeal Squares
  • Quaker Toasted Oatmeal
  • Quaker Oh's
  • King Vitamin
  • Quaker Corn Bran
  • Quaker Oat Bran
  • Quaker Puffed Rice
  • Quaker Puffed Wheat

Other breakfast foodsEdit

  • Quaker Oatmeal
  • Quaker Oatmeal To Go
  • Quaker Grits
  • Aunt Jemima Syrups and Mixes
  • Quaker Breakfast Cookies
  • Quaker Instant Oatmeal

SnacksEdit

  • Quaker Crispy Minis (Rice Chips and Rice Cakes)
  • Quakes Rice Snacks
  • Quaker Soy Crisps
  • Quaker Snack Bars
  • Chewy Granola Bars
  • Quaker Mini Delights

MixesEdit

  • Quaker Tortilla Mix
  • Rice-A-Roni
  • Pasta Roni
  • Near East Food Products

DrinksEdit

  • Gatorade
  • Milk Chillers

United Kingdom BrandsEdit

The brands in the United Kingdom:[3]

Hot cerealsEdit

  • Quaker Oats
  • Oatso Simple
  • Scott's Porage Oats
  • Scott's So Easy
  • Pawridge

Ready to eat cerealEdit

  • Harvest Crunch

Cereal barsEdit

  • Oat Bars

SnacksEdit

  • Snack-a-Jack bags
  • Snack-a-Jack Jumbos

NotesEdit

  1. "History of The Quaker Oats Company – FundingUniverse". www.fundinguniverse.com.
  2. Graney Brian (2000-09-18). "Triarc Sells Snapple to Cadbury Schweppes". The Motley Fool. Retrieved 2010-08-16.
  3. Quaker: UK Trade Site. Quaker. Archived from the original on 15 November 2006. Retrieved 16 August 2010.

Other websitesEdit