Open main menu

Alexa is an Internet service that measures how many Internet users visit a website. At, people can enter a website address and Alexa will show them how well-visited the website is. It can also tell them how its popularity has changed over time. Alexa has 6 million unique visits monthly.

Alexa Internet, Inc.
Foundation date1996[1]
HeadquartersSan Francisco, California, U.S
IndustryInternet information providers
ProductsAlexa Web Search (discontinued 2008)
Alexa toolbar (acquired 1999)
Alexa rankNegative increase 2,066 (July 2016)[2]
Type of siteWeb traffic and ranking
Available inEnglish
Current statusActive

Alexa was created in 1996 by American businessman Brewster Kahle and Bruce Gilliat. In 1999, Alexa was bought by for about US$250 million in Amazon stock. Alexa provides a free API that is used by services and toolbars all around the world to easily display Alexa Rating.

Some virus companies mark Alexa toolbar as adware (McAfee), trackware (Symantec) and potentially unwanted Program.


  1. "About Alexa Internet". Archived from the original on 7 October 2009. Retrieved 9 October 2009. Cite uses deprecated parameter |deadurl= (help)
  2. " Site Info". Alexa Internet. Retrieved 2016-07-17.

Other websitesEdit