Bullseye (mascot)

Bull Terrier mascot of Target Corporation

Bullseye is the mascot of Target Corporation. It is a Bull Terrier that is used for Target's advertising and marketing starting in 1999.[1][2] The dog has the Target logo on its left eye. The makeup used for the logo is natural and non-toxic.[3]

Bullseye at the start of the Iditarod in 2009.

There have been many Bull Terriers that have had the role of Bullseye. Only one dog works as Bullseye at a time until another one can get the role.[2] Bullseye lives on a ranch next to Los Angeles. Its owner is dog trainer David McMillan.[2] In 2004, Target asked the artist Amy Brazil to make a painting of Bullseye. Brazil made an 8 ft by 8 ft portrait of Bullseye. The portrait is now in Target's headquarters in Minnesota.[4]

References

change
  1. "Target through time". January 13, 2011. Archived from the original on January 19, 2011. Retrieved December 2, 2020.
  2. 2.0 2.1 2.2 Krashinsky, Susan (March 27, 2013). "The secret life of Target's mascot, Bullseye". The Globe and Mail. Retrieved December 2, 2020.
  3. @AskTarget (September 22, 2013). "@TOOKL Bullseye's a beloved friend around here. The makeup is non-toxic, veggie-based, safe and is removed using a special shampoo. - Thanks" (Tweet) – via Twitter.
  4. Peeples, Melaine (March 28, 2006). "Running with the big dogs". Naples Daily News. Retrieved December 2, 2020.