Gabriela Baeza

Mexican ambiental activist and speaker

Gabriela Baeza Zamora is a Mexican environmental activist, speaker and expert in sustainable development. She is recognised for popularising the zero waste movement in Latin America.[1][2] She used the documentary short movie El Reto (July 8, 2017) as an instrument of her career.[3] Since then, Baeza has spoken at meetings in important events on environmental issues. Examples include those of the Green Expo, the Ecofest and the Circular Economy Congress of Mexico.[4][5] In July 2019, the newspaper El País included her in its list of the "10 world leaders who do not give up".[2]

Gabriela Baeza Zamora
Born
NationalityMexican
Alma materNational Autonomous University of Mexico

Utrecht University

Leipzig University
Known forPromoting the movement 'basura cero' (zero waste) in Latin America
Scientific career
FieldsSustainable development Environmental activism
Websiteproyectocerobasura.com

Early life and studies change

Baeza was born in Mexico City. She studied Environmental Sciences. Later, she did a specialization in Environmental and Ecological Economics at the National Autonomous University of Mexico UNAM. She got a master's degree in Sustainable Development from the Universities of Utrecht and Leipzig. During her stay in Europe, she had spoken on conservation in countries such as Austria, Serbia and Croatia.[4]

Career change

After obtaining her master's degree, Baeza became professionally connected to the German Cooperation for Sustainable Development GIZ. She was serving as an advisor to the waste energy use program.[6] In 2016, she started using the concepts about the zero waste movement in her everyday life.[7] The ideas are based on the reuse of waste that is normally stored or burned. It contributes to the purification of the planet earth.[8][9] In 2017, Baeza achieved fame in her native country and in Latin America. She produced and directed the documentary short movie El Reto (The Challenge). In the movie, she shows her experience since she embraced this lifestyle.[3] It had a strong impact on social networks, getting millions of views.[10][11][12]

Since that time, Baeza has appeared many times in social media.[13][14][15][16] She explained the ideology of the movement and advised for it to be applied effectively in homes. As a lecturer, she has participated in important environmental events such as the Mexico Circular Economy Congress,[5] the Green Expo[17] and the Ecofest, among others.[18] Baeza is considered an Internet celebrity in the Mexican environmental movement.[19][20]

The method proposed by Baeza involves the use of glass containers and paper bags, bulk purchases, reuse and recycling.[21] On her blog, Baeza advised people on the subject and offers environmental awareness content.[22]

Movie production change

2017 - El Reto (The Challenge) - documentary short movie.[3]

References change

  1. "Mexicana adopta movimiento global 'Zero Waste' para no generar basura". Noticieros Televisa (in Mexican Spanish). 2019-03-27. Retrieved 2020-12-15.
  2. 2.0 2.1 "10 líderes mundiales que no se rinden". El País (in Spanish). 2019-07-25. ISSN 1134-6582. Archived from the original on 2019-12-04. Retrieved 2020-12-15.
  3. 3.0 3.1 3.2 "Zerowaste challenge: Can you live without waste? / El Reto: ¿Es posible vivir sin hacer basura? - YouTube". www.youtube.com. Retrieved 2020-12-15.
  4. 4.0 4.1 "Zero Waste, alternativa ante la crisis ecológica". DEBATE (in European Spanish). Retrieved 2020-12-15.
  5. 5.0 5.1 Kiyota Galindo, J. Kiyoshi (27 June 2018). "ECONOMÍA CIRCULAR, MOMENTO DE CAMBIAR HÁBITOS". Universidad Autonoma de Guadalajara (in Spanish). Archived from the original on 2 December 2020. Retrieved 15 December 2020.
  6. "Perfiles de participantes en el Foro Economía Circular Guadalajara". Dra. Ma. Cristina Cortinas Durán (in Spanish). Retrieved 2020-12-15.
  7. Oliver, Presenta Cristina de Ahumada Técnico Joan (2019-11-13). "La pionera del movimiento mundial 'Cero Residuos' visita Mallorca para hacer posible la reducción de residuos". COPE (in Spanish). Retrieved 2020-12-15.
  8. "This Mexican has lived for almost 3 years without producing any trash - YouTube". www.youtube.com. Retrieved 2020-12-15.
  9. "¿Cómo ahorrar y cuidar al planeta al mismo tiempo?". El Financiero (in Spanish). Retrieved 2020-12-15.
  10. López, Andrea (2018-12-17). "Mexicana cumple tres años sin producir basura". TecReview (in Mexican Spanish). Retrieved 2020-12-15.
  11. "Desde hace tres años, esta joven mexicana es un ejemplo a seguir". HOLA USA (in Spanish). 2019-01-02. Archived from the original on 2019-01-03. Retrieved 2020-12-15.
  12. López, Andrea (2018-12-17). "Mexicana cumple tres años sin producir basura". TecReview (in Mexican Spanish). Retrieved 2021-04-20.
  13. "Mexicana demuestra que se puede vivir sin generar basura | Noticias Telemundo - YouTube". www.youtube.com. Retrieved 2020-12-15.
  14. "¿Te imaginas vivir sin basura? - YouTube". www.youtube.com. Retrieved 2020-12-15.
  15. ""Cero basura", un proyecto por el medio ambiente | Noticias Telemundo - YouTube". www.youtube.com. Retrieved 2020-12-15.
  16. "Vivir sin generar basura es posible Gabriela adoptó el movimiento Zero Waste como un estilo de vida - YouTube". www.youtube.com. Retrieved 2020-12-15.
  17. "Programa Preliminar Green Expo 2018" (PDF). BioBiz (in Spanish). 2018. Retrieved 15 December 2020.
  18. Wradio. "Casi tres años sin producir basura: el caso de una ambientóloga mexicana | Noticias de Medioambiente | México". CienciasAmbientales.com (in Mexican Spanish). Retrieved 2020-12-15.
  19. Godachevich, Daniela (2020-02-11). "4 influencers mexicanos que te ayudarán a cuidar el planeta". Bioguia (in Spanish). Retrieved 2020-12-15.
  20. "10 Zero Waste influencers (II) - Find Your Digital Self | Fyself". Find your digital self. 2020-06-10. Archived from the original on 2021-02-20. Retrieved 2020-12-15.
  21. PLÁSTICO, JUNKIES DEL (2018-01-21). "JUNKIES DEL PLÁSTICO". Revista Cambio. Retrieved 2020-12-15.
  22. de 2018, 17 de Diciembre. "Una joven mexicana ha logrado vivir tres años sin producir basura". infobae (in European Spanish). Retrieved 2020-12-15.{{cite web}}: CS1 maint: numeric names: authors list (link)

Other websites change