Josiah Wedgwood

English potter and founder of the Wedgwood company (1730–1795)

Josiah Wedgwood (12 July 1730 – 3 January 1795, born in Burslem, Stoke-on-Trent) was an English potter, who became famous for the industrialisation of pottery. He was the grandfather of both Charles Darwin and Emma Darwin, Charles' wife.

Josiah Wedgwood
Etruria Hall, the family home in Stoke-on-Trent, is now part of a four-star hotel
Horse Frightened by a Lion by Wedgwood and Thomas Bentley, after George Stubbs, 1780. It shows Wedgwood's signature blue & white porcelain
Replica of Portland Vase, about 1790, Josiah Wedgwood and Sons Ltd. V&A Museum
The original, British Museum

Wedgwood was the first to use modern marketing: direct mail, money-back guarantees, salesmen, self-service, free delivery, buy one get one free, and illustrated catalogues.[1]

Biography change

Early life change

When he was a child, Josiah had smallpox, but he survived (did not die). The smallpox injured his knee, so he could not easily work as a potter. Instead, he worked hard to design pottery. Working as an apprentice, Wedgwood learned many techniques for making pottery. He used his skills to make one of the first pottery factories, Ivy Works, in Burslem, now part of Stoke-on-Trent. Later his right leg was cut off below the knee. There are no pictures of him showing this he was very famous for his pottery.[2]

Work change

Wedgwood was very interested in science and technology, and used new ideas to make good quality pottery. He became famous for making pottery for royalty, and became very rich. He spent money on civic works, things that would help businessmen and people in the city, for example canals. He formed a partnership with Thomas Bentley in 1768 which eventually became the business which in 1895 was incorporated as Josiah Wedgwood and Sons Ltd. He became friends with Erasmus Darwin, an important scientist and inventor. In 1780, Wedgwood and Darwin became business partners. Wedgwood's son married Darwin's daughter, who gave birth to Charles Darwin. Wedgwood and Darwin were also members of the 'Lunar Society', a group of important scientists, philosophers and businessmen.

By 1763, he was receiving orders from the highest levels of the British nobility, including Queen Charlotte. Wedgwood convinced her to let him name the line of pottery she had purchased "Queen's Ware", and trumpeted the royal association in his paperwork and stationery. In 1773, Empress Catherine of Russia ordered the Green Frog Service from Wedgwood; it can still be seen in the Hermitage Museum.[3] An even earlier commission from Catherine was the Husk Service (1770), now on exhibit in Peterhof.

In the latter part of his life, Wedgwood's obsession was to duplicate the Portland Vase, a dark blue and white glass vase from the first century BC. For three years he worked on the project, eventually producing what he considered a satisfactory copy in 1789.

Abolition of slavery change

Together with his friends in the Lunar Society, Wedgwood worked for the abolition (ending) of slavery. Wedgwood produced medallions asking for the end of slavery. These medallions became very popular. Wedgwood died in Etruria, Stoke-on-Trent, in 1795. Selling slaves became illegal (against the law) in 1807 in Britain, and having slaves became illegal in 1833.

References change

  1. "They Broke It", New York Times, 9 January 2009
  2. Hunt, Tristram (2021). The Radical Potter. Allen Lane. ISBN 9780241287897.
  3. Pieces from the Green Frog Service. Josiah Wedgwood (1773–1774) Archived 2014-01-29 at the Wayback Machine, Hermitage Museum
  • Wedgwood: the first tycoon, Brian Dolan, Viking Adult, 416 pp. 2004. ISBN 0-670-03346-4
Anti-slavery medallion produced by Wedgwood

Other websites change