User:Editorcasti2/Ayse Yildirim

Modest Fashion is a style of fashion with less-revealing and private clothing. In 2022, the modest fashion industry earned $295 billion dollars.[1] This style is worn by many people in the Middle East and Northern Africa[2]. The countries with the highest spendings are Turkey, Iran, and Saudi Arabia[1][3]. Muslims from other areas such as Indonesia also wear modest fashion.[1] Roughly 87% of Indonesia’s population is Muslim. [2]

Types of Modern Fashion

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Modest fashion includes wide legged pants, sheer dresses with non-transparent tops underneath, and traditional abayas[1].

Hijabs

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Hijabs, or head scarves, are scarves or shawls that are usually a part of modest wardrobes.[4] It can be worn to express a person’s identity.[5] French and British colonizers encouraged women in the Middle East  to remove the hijab, so many see it as a sign of protest and pride.[5] Some people think that the hijab should be worn to avoid men’s gaze.[5] The hijab is popular in the United States to prove religious identity, as well.[5] Or, to deepen connections with God. Hijabs mainly represent privacy and morality, as well.[6] In some countries, such as Iran and Aceh Province of Indonesia, wearing the hijab is mandatory. This choice has led to protests, such as the death of Mahsa Amini.

Ayshe Yildirim (Ayşe Yıldırım)

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Yildirim (Yıldırım) is a Turkish modest fashion designer running the brand Miss Ayshe (Ayşe) in Istanbul, Turkey.[7] She focuses on making beautiful clothing while keeping it appropriate for Muslim women to wear. She is passionate about exposing luxury or big brands for targeting Muslim audiences but not admitting that they are.[7]

An example is Zara. Rather than labeling clothes as modest, they work to make it easy to layer. This means they make money from Muslims but don’t acknowledge it.[7][1]


References

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  1. 1.0 1.1 1.2 1.3 1.4 "Why Modest Fashion Is Big Business". Fashion Industry Data and a Point-of-View. 2022-10-18. Retrieved 2023-01-17.
  2. 2.0 2.1 "Muslim Population by Country 2023". worldpopulationreview.com. Retrieved 2023-01-17.
  3. "gulftoday.ae | DIEDC spotlights modest fashion in Italy". web.archive.org. 2017-12-12. Retrieved 2023-01-17.
  4. "Why Do Some Women Wear a Hijab? | Wonderopolis". wonderopolis.org. Retrieved 2023-01-17.
  5. 5.0 5.1 5.2 5.3 Killian, Caitlin. "Why do Muslim women wear a hijab?". The Conversation. Retrieved 2023-01-17.
  6. "Why Do Some Women Wear a Hijab? | Wonderopolis". wonderopolis.org. Retrieved 2023-01-17.
  7. 7.0 7.1 7.2 "Turkey's modest fashion market hits its stride". The World from PRX. Retrieved 2023-01-17.