Amanda Archer
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Amanda Archer is an Australian entrepreneur and public relations professional. She has made her mark in the luxury travel and technology sectors. With a solid academic foundation and early career experiences, she developed the skills that later shaped her success in the field of public relations.[1][2][3][4]
Career
changeFAWC (First-class Access Worldwide Concierge)
changeArcher is the founder and CEO of FAWC, a luxury travel and concierge technology company launched in 2023, in collaboration with supermodel Alessandra Ambrosio. FAWC seeks to bring new approaches to the travel industry by offering high-end travel solutions designed to be both exclusive and cost-effective. The company provides its members with a range of benefits, including hotel upgrades and custom travel itineraries.
Archer's leadership has helped FAWC gain traction in the industry. In 2022, she spoke at the Women in Web 3 panel at the South by Southwest (SXSW) festival, reflecting her role in the tech startup space. In 2023, she was also selected for a mentorship program led by tech entrepreneur Randi Zuckerberg.[5][6][7][8]
Public relations
changeBefore founding FAWC, Archer worked as a public relations consultant, where she became known for organizing major media events and facilitating high-profile interviews for well-known brands and public figures. She was involved in coordinating the Jackson family's first interviews after Michael Jackson's death, marking a notable moment in her career.
Archer has also contributed to a range of publications, including Hello!, Forbes, People, 60 Minutes, Mail On Sunday, and OK! Magazine. Her PR work has involved collaborations with several celebrities, such as Paris and Nicky Hilton, Elle Macpherson, Tatum O'Neal, Scott Disick, Lindsay Lohan, Piers Morgan, Caitlyn Jenner, Crystal Hefner, Abby Lee Miller, and Priscilla Presley.
Beyond her commercial endeavors, Archer has participated in charitable projects, including campaigns for Olympian Ian Thorpe in partnership with Prince William's Fountain for Youth and initiatives with the Irwin family's Wildlife Warriors.
Personal life
changeArcher's career spans luxury travel, public relations, and event management, where she has made a lasting impact. Her approach, combining innovative strategies with an extensive professional network, has positioned her as a key figure in these fields.[9][10][11]
References
change- ↑ "Amanda Archer". 21 September 2024.
- ↑ https://www.dailytelegraph.com.au/entertainment/sydney-confidential/aussie-leads-the-charge-in-web3-travel-with-exclusive-first-apes-wives-club/news-story/d108d3492e1b18d2380afb515400b88a?amp&nk=37fc3de066018d56717285c6e228bfed-1726944375
- ↑ https://www.dailytelegraph.com.au/entertainment/the-australian-faces-making-their-mark-in-the-united-states/news-story/613c2040a840feb0c7cd02b07f4ada5d?amp&nk=37fc3de066018d56717285c6e228bfed-1726944389
- ↑ "The Morning Show Australia with Amanda Archer". YouTube. 16 July 2019.
- ↑ "Aussie invasion complete in Tinseltown". 21 June 2019.
- ↑ "Glamour in the glossies". 23 March 2013.
- ↑ "Glamour in the glossies". 23 March 2013.
- ↑ "Amanda Archer on how to build your brand like a celebrity".
- ↑ "Amanda Archer | Producer, Publicist, Additional Crew". IMDb.
- ↑ "FAWC - First-Class Access Worldwide Concierge". 18 September 2024.
- ↑ "Archived copy". Archived from the original on 2024-10-07. Retrieved 2024-10-07.
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