Jack in the Box

American fast-food restaurant chain

Jack in the Box is an American fast food restaurant chain. It was founded in 1951 by Robert O. Peterson.[2] Peterson opened his restaurant in Long Beach, California on the Pacific Coast highway.[2] It featured a clown's head on top of the building. Instead of using carhops like other drive-in restaurants, Peterson used a two-way intercom.[2] He also pioneered the drive-through. It allowed a customer to place their order while the car ahead of them was picking up their order.[2] This made service much faster and Jack in the Box became known for fast service.[2]

Jack in the Box, Inc.
Company typePublic (NASDAQJACK)
FoundedSan Diego, California (1951)
HeadquartersSan Diego, California
Key people
Linda A. Lang, chairwoman
Robert O. Peterson, founder
Jack Box, fictional founder and fictional chairman
ProductsFast food
Number of employees
42,500[1] (2008)

Jack in the Box has over 2,200 restaurants in 21 states and Guam.[3] At first the menu was simple. Only 15 items were offered including hamburgers, cheeseburgers, french fries, and soft drinks.[3] Today the menu is expanded to include items such as onion rings, chicken tacos and shrimp.[3] They also offer ice cream, shakes, and hot apple turnovers.[3]

Jack I. Box is a fictional character and the mascot for their advertising.


  1. "Company Profile for Jack in the Box Inc (JBX)". Retrieved 2008-10-03.
  2. 2.0 2.1 2.2 2.3 2.4 "Robert O. Peterson". NNDB. Soylent Communications. Retrieved 15 November 2016.
  3. 3.0 3.1 3.2 3.3 Dan Myers (23 April 2015). "Things you didn't know about Jack in the Box". FOX News Network, LLC. Retrieved 15 November 2016.