This article is written like an advertisement. (November 2023)
Founded in 1950, Gulf Air is the proud national carrier of the Kingdom of Bahrain. As a pioneering airline in the Middle East region with more than 70 years of experience and expertise in flying people across continents, Gulf Air is today one of the most powerful brands and name to reckon with in the global aviation industry.
One of the prime objectives of Gulf Air is to connect Bahrain to the Middle East countries and the rest of the world. As such, the airline currently operates the largest network in the Middle East with non-stop flights while providing seamless onward connections to other international destinations. The airline's current announced network stretches from Europe to Asia, connecting 58, with a fleet of 34 aircrafts.
In tune with the Kingdom's economic blueprint, 'vision 2030', Gulf Air's strategy is to build an efficient commercially sustainable and dynamic airline that effectively serves the people and the economy of Bahrain and represents the Kingdom on the world stage. Reflecting the needs and aspirations of its customers, the strategy focuses on three core areas: a targeted, more focused international network, a superior, more consistent product, and a modern, more efficient fleet that will optimize value. However, Gulf Air's goal remains unchanged; its commitment to the latest aviation technology complemented by its hallmark Arabian hospitality for which the airline is well known.
1949 - 1973: Gulf Aviation as operating company
In the late 1940s, Freddie Bosworth, a British pilot and entrepreneur, began an air taxi service to Doha and Dhahran from Bahrain. Bosworth later expanded the service and, on 24 March 1950, registered Gulf Aviation Company Limited as a private shareholding company. This makes its current operating company, Gulf Air, one of the oldest carriers in the Middle East. The early fleet contained seven Avro Ansons and three de Havilland DH 86B four-engine biplanes.
In October 1951, British Overseas Airways Corporation (BOAC) became a major shareholder in Gulf Aviation, holding a 22% stake through the BOAC subsidiary company BOAC Associated Companies.
1970s: Multinational Ownership
In 1973 the governments of the Emirate (now Kingdom) of Bahrain, the State of Qatar, the Emirate of Abu Dhabi and the Sultanate of Oman agreed to purchase the BOAC Associated Companies holding in Gulf Aviation. The Foundation Treaty was signed on 1 January 1974 and gave each government a 25% shareholding in Gulf Aviation, which became a holding company. The operating company now branded as Gulf Air and became the flag carrier for the four states.
With leased Lockheed L-1011 Tristar and Boeing 737 Aircraft joining the fleet, by 1976 Gulf Air had expanded its route network to include Amman, Amsterdam, Athens, Baghdad, Bombay, Bangkok, Beirut, Cairo, Colombo, Delhi, Dhaka, Hong Kong, Jeddah, Karachi, Khartoum, Larnaca, Manila, Paris, Ras Al-Khaimah and Sana'a. The fleet comprised four Vickers VC10, three BAC One-Elevens, two Lockheed L-1011 Tristar 200s, and five Boeing 737-200s. In 1978, the airline doubled the Tristar fleet to replace the VC10s. Meanwhile, the airline increased the Boeing 737 fleet to nine and phased out the One-Elevens.
1980s - 1992: Expansion
The original Gulf Air livery consisted of a white fuselage with three stripes: Maroon, brown, green and red with a golden falcon on the three-striped tail fin. This livery was used in the following Gulf Air airlines: Lockheed L1011-200 Tristar (1976), Boeing 737-200 (1977), Boeing 767-300ER (1988), Airbus A320-200 (1992), Airbus A340-300 (1994), and Airbus A330-200 (1999).
Gulf Air celebrated its 40th anniversary in 1990. The light-blue and peach Balenciaga-designed uniform was introduced. Services to Singapore, Sydney and Thiruvananthapuram were launched, Gulf Air thereby becoming the first Arab airline to fly to Australia. Gulf Air added services to Johannesburg and Melbourne in 1992, becoming the first Arab airline to fly to directly to these cities. in 1993, it opened a flight-simulator center in Qatar and introduced services to Casablanca, Entebbe, Jakarta, Kilimanjaro, Madras, Rome, Sana'a', Zanzibar and Zurich.
1993 - 2005: New livery and destinations
In May 1994, Gulf Air received its first Airbus A340-300. Two months later, the carrier began flights to New York City using an A340. It also served Houston from 1995 to 1996. The Gulf Air website opened in January 1997, and New York left the network the following month. a no-smoking policy was established in 1998 on flights to Singapore and Australian, which was later extended through its whole network. In 1999, Gulf Air launched three new routes in Northern Pakistan: Islamabad, Lahore and Peshawar. It also took delivery of two out of six Airbus A330-200 Aircraft and introduced a new Balmain Uniform.
In 2000, the airline celebrated its 50th anniversary. It took delivery of the remaining Airbus A330-200 Aircraft in June and launched services to Milan.
In May 2002, James Hogan became president and CEO of Gulf Air and instigated a restructuring and turnaround program in response to a drastic fall in profits and increasing debt.
By 1 August 2002, Qatar announced its intentions to withdraw from Gulf Air to focus on its own national airline Qatar Airways. The state remained a member state for a six-month period after announcing the intention to withdraw.
In 2003, Gulf Air introduced a new Landor Associates-designed gold and blue livery and, in June, established Gulf Traveler, a subsidiary, all-economy, full-service airline. It also announced a sponsorship deal for the Bahrain Grand Prix through 2010, creating the Gulf Air Bahrain Grand Prix, of which the first was staged in 2004. The airline also introduced daily flights to Athens and Sydney via Singapore on 23 November 2003.
In 2004, Gulf Air introduced direct flights between Dubai and London, Muscat and London, and a daily service between Abu Dhabi and Ras Al Khaimah. The airline carried a record of 7.5 million passengers during that year. Gulf Air's sponsorship of the Bahrain Formula 1 Grand Prix continued, with a record race crowd and a global TV audience.
2006-2009: Full ownership by Bahrain
The new summer schedule commencing 28 April 2006 saw the complete withdrawal from Abu Dhabi as a hub, following the decision on 13 September 2005 by the Emirate of Abu Dhabi to withdraw from Gulf Air and establish UAE flag carrier Etihad Airways.
Gulf Air changed its operations to a dual-hub basis between Bahrain and Muscat airports. The airline ran a series of advertisements in local newspapers, thanking Abu Dhabi for its contribution to Gulf Air. As the National Carrier for the United Arab Emirates for over 35 years, it has a large customer base located in Abu Dhabi. Gulf Air endeavored to show continuing support for flights to Abu Dhabi from Bahrain and Muscat, connecting to the rest of the Gulf Air network, via advertisements placed in local newspapers.
on 5 May 2007, the government of Bahrain claimed full ownership of the airline. whereas on the 6th of November 2008, Gulf Air started its third daily non-stop flight to London Heathrow Airport from Bahrain.
On 3 July 2008, Gulf Air was announced as the official sponsor of London Association Football Club, Queen Park Rangers. The same year, Gulf Air signed a lease agreement for five aircraft with international Lease Finance Corporation (ILFC) as part of its growth and expansion strategy.
On 1 March 2010, Gulf Air launched its new 'Falcon Gold' cabin, a single premium cabin merging business and first class together, aimed at offering higher standards of comfort for the standard premium price. As of August 2011, the new Flat Beds were installed on all aircrafts except short-haul aircrafts.
In November 2012, Gulf Air phased out its last Airbus A340-300.
At the Bahrain International Air show in January 2016, Gulf Air ordered 17 A321neo and 12 A320neo aircraft for delivery from June 2018, in addition, the airline also announced a restructured order for 16 Boeing 787-9 aircraft. The new order of 16 Boeing 787-9 aircraft replaced an existing order for 16 of the smaller Boeing 787-8 aircraft.
In February 2018, Gulf Air revealed its new livery. It consisted of an all-white fuselage with a smaller golden falcon on the tail and with dark blue Gulf Air titles.
Awards & Accolades change
June 2023: - Gulf Air wins AFJ Global Award.
January 2022: - Gulf Air has received the Coveted Skytrax Five Star COVID-19 Airline Safety Rating after an audit by Skytrax Research.
May 2022: - Gulf Air was honored at Changi Airline Awards ceremony winning the "Connectivity Award".
September 2022 - Gulf Air was names the winner of the World's Most Improved Airline at the Skytrax World Airline Awards 2022.
May 2017: - Gulf Air was honored for its support in developing signlent, the first instant messaging mobile application in the region exclusively designed to serve the hard of hearing, at an "Injaz Bahrain Ceremony".
November 2016: - Gulf Air received the "Technology Innovation of the year" at the Aviation Business Awards. - "Hospitality and Tourism Deployment of the year" at the seventh annual Compute News Middle East (CNME) ICT Achievement Award. - "Best Airline in Technology-Middle East" at the Global Enterprise Connect (GEC) Awards.
November 2011 - Gulf Air wins Best Airline Award for Corporate Social Responsibility.
Gulf Air Falcon Flyer' is the name of Gulf Air Loyalty program designed to award Gulf Air most valued customers with a variety of traveler benefits and with 'Miles' which can be exchanged in specified ways. 'Miles' are the currency of award accounting for flying Gulf Air on eligible fares.
Gulf Air, the first Middle East Airline to launch a fully-fledged passenger loyalty program in December 1994.
Gulf Air "FalconFlyer" is the name of the Gulf Air Loyalty program designed to award Gulf Air's most valued customers with a variety of traveler benefits and with 'Miles' which can be exchanged in specified ways. 'Miles' are the currency of award accounting for flying Gulf Air Mobile App, Sales offices, and Worldwide Contact Center.
Falcon Gold Lounge
"Falcon Lounge" at the Bahrain International Airport is three times bigger than the facility in the older terminal and includes an outdoor terrace. There is room for 400 passengers at any time.
Gulf Air's Strategy change
Gulf Air's strategy focuses on creating a luxury product that will provide travel opportunities targeting corporate and millennial travelers, as well as Gulf Air's own premium leisure passengers, to become the customer's airline of choice.
It will include the airline providing smaller and cozier cabins; offering luxury products and unique experience; high personalization; most convenient connections at Bahrain International Airport; and a five-star lounge in the new terminal at Bahrain.
The new concept is derived from the airlines business model to offer its boutique services to a more niche clientele whilst highlighting the key services the airline is renowned for.
To be the regional airline of choice with a global footprint and best in class.
Our Mission - To connect the Kingdom of Bahrain to the world. - To enhance the customer experience by providing safe, reliable, and seamless travel, combined with our culture and delivered with unique Arabian Hospitality. - To be an employer of choice driving an innovative, commercially sustainable business that supports the economy of the Kingdom of Bahrain and is built on the highest level of integrity and corporate social responsibility.
Our values are rooted in Quality and Excellence, by nurturing Trust and Respect, with our people at the heart of the business.